ELEMENTS

CHIMONY

China Marketing Agency

We are Marketing and Promotion Agency helping Western lifestyle brands to grow sales in China. For newcomers, we help to build China sales funnel and bring convertible traffic, as for B2C and B2B sales.

Baidu Marketing

SEO

Chinese consumers take “the pursuit of an active lifestyle” to an extreme. The primary purpose of new brand is not to own that, but to declare its ownership. “Camera eats first” – popular phrase in Shanghai snobby restaurants, symbolizes well China lifestyle marketing.

Paid Ads

Together with brand awareness digital presence set up the tone to value perception of a brand at Chinese consumers. Messaging the right message instead of just pushing products sales is crucial in tipping point sales strategy.

Keywords

Enabled by digitalization, we are bringing right traffic that can be directly converted to the sales in B2C or to potential distribution network in B2B promotions.

Segmentation

Most B2C sales funnels for Chinese consumers operate on Chinese e-commerce platform and include Chinese acceptable payment gateways, but not always. There are eager consumers and KOC looking for special products outside China-net.

Sales Development

Full Ecommerce package. Lead generation. B2B sales. Market positioning. Agents and distributors.

Branding

Increase brand awareness. Brand localization. Brand differentiation from competition.

Social Media

WeChat, Weibo, DouYin, RED, +++. Targeted advertisements. Brand presence, seeding and followers.

Content marketing

Copywriting, graphic and video content developing. Editing and design.

Web-development

Localizing websites in China (i.e., content, hosting, ICP). Payment gateways.

Baidu Service

Search engine Ads (SEM) and SEO. Banner advertisement to specific segment.

Travelers

Targeting travelers from China (stages: planning, traveling, arrived). Chinese leaving outside China. Travel agencies.

Strategy

Competitors analysis. Segmentation. Market positioning. Media plan. Market research. Marketing strategy.

Promotion

Influence marketing (i.e., KOL, KOC, blogger). Targeted ads. Media advertisements. Offline promotions.

China Lifestyle Marketing

Marketing in China for lifestyle brands

In contrast, there are a broad range of inspirational young consumers who are not only concerned with getting noticed, but seeking a higher purpose and more fulfilling life experiences. More millennial and Gen-Z consumers in China are motivated by opportunities to make a social impact and are environmentally conscious. Brands that align themselves with these values building communication channel with consumers including content that reflects audience on a more meaningful level.

Our China lifestyle marketing experience, shows that one of the most effective ways of relating to customers in China is to communicate with them on a deeper level: answer their questions, become their friend, thank them respond to their feedback; and take their feedback seriously when creating future content.

Download Reports overviewing China Market

Seems so near,

And yet so far

China

Our China Team concentrate on project execution, project management and marketing materials development.

Atta Commerce (Shanghai) Co., Ltd.
Registrtion n: 91310230MA1K10TP15
Address: Loushanguan Road 35, 6F, 121
Shanghai, 200051, P.R. of China
Phone: +86 1376 1476 942
Email: shanghai@chimony.com

Europe

Our Europe Team concentrate on marketing campaign, it’s strategy and customer service.

Atta Oy
Registration n: 3175082-4
Address: Lakkasuontie 1
02860, Espoo, Finland
Phone: +358 40 254 0070
Email: helsinki@chimony.com

Can western lifestyle brands
acquire China’s market share?

Q: Dr. Zhou, tell us about sales in China?

A: Where to even begin! With over one billion people in 34 different provinces, 56 minorities and over 100x range of purchasing power, and even more diversity, makes China one of the worlds broadest marketplaces. How are you going to cover all that?

Q: But, some companies do that. There are a lot of western companies that successfully sell to China.

A: Most Western companies sell to a small portion of the China market. Some brands have a market share in tier one cities, Shanghai and Beijing. Some companies sell only through local Walmarts. Others have success through an e-commerce platform, and some push sales through a distributor’s network.
But, the point is that, western lifestyle SME companies have an insignificant market share in the China market. Only, Fortune 500 brands have coverage throughout all of China.

Q: Why then do western importers stop their growth and exploration of the Chinese market?

A: For most newcomers, that small market portion they have is more than enough. To grow larger would require a significant investment, and possible local production operations.

Q: So, how to navigate in this broad marketplace? How to find your own niche, and sweet spot of consumption?

A: You will either pay for your mistakes, or you will pay for marketing specialists. Both ways work fine. The first one just takes longer.

Part of interview with Dr. Zhou Xinyong,
Leading Import Researcher at CNMRO.

What form of operation fits your brand to enter China market?

Digital Presence

Modern operations through sub-contracting all supply chain steps to different service providers. The whole operation structure can be managed from headquarters on a project management basis. Often implemented, either in the form of marketing tests for smaller lifestyle brands that enter niche segments, or through a China marketing agency to develop structure and coordinate different functions between service providers.

Local Representative

Local sales representatives are the common option for many lifestyle brands. However, there are potential conflicts of interest. Brand owners want to have a representative as a stepping stone before starting full operations, but also representatives may want to share future sales commissions. Some conflicts end with agreement, others have more expensive outcomes. One important step to mitigate risk, is to hold ownership of your own localized Chinese branding trademark, through a China marketing agency.

Subsidiary Office

The main goal of subsidiary office is to drive more sales, by following generated leads and dedicated account management. Often, companies choose to manage marketing separately from company headquarters to better implement brand standards, have access to best marketing resources, and avoid internal conflicts of interest. China marketing agencies can provide expertise that would be difficult and costly to hire full time. That is why most western lifestyle companies choose to outsource their marketing in China.

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CHIMONY

China Marketing Agency

Free consultation and advice from China marketing experts on how to grow your brand in China market, increase market share and build a new sales funnel.

Please, fill in the form and we will come back to you .

CHIMONY – China Marketing Agency

We are dedicated to providing tailored marketing services in China, for European lifestyle brands. Contact us to meet our team and discuss the growth potential of your brand in China .

Email: info (a) chimony.com
Tel. China: +86 1376 1476 942
Tel. Finland: +358 40 254 0070

Free consultation and advice from China marketing experts on marketing, promotion and sales operations in China.

Please, fill in the form and we will come back to you.

Free consultation and advice from China marketing experts on marketing, promotion and sales operations in China.

Please, fill in the form and we will come back to you.

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