We are Marketing and Promotion Agency helping Western lifestyle brands to grow sales in China. For newcomers, we help to build China sales funnel and bring convertible traffic, as for B2C and B2B sales.
● Global trade makes the world a better place in reducing poverty, injustice and giving better chance for the peace.
● Western brands entering China market brings benefit to China’s economy by stipulation of new consumption and setting benchmarks of fair competition. It is a pure win-win involving our clients to acquire a market position in the world biggest economy.
● Lifestyle marketing and brands has social responsibility and a role of educating global community to approach harmonious and sustainable leaving in natural environment.
Team of experts
Our major project execution team is located in Shanghai office. To cover all required skill-set our team has in-house expertise consist of specialists: copywriter, graphic designer, social media promoter, media planner, marketing analyst, data miner programmer. Most of the video content we outsource to specialized studios or influencer. The important part is done by administration and project managers that make sure smooth coordination and timely communication.
In order to successfully build marketing channels connected with a sales funnel that converting into sales, our team has broad set of expertise. Our major focus is marketing, however understanding situation with aspects of legal, logistics, administration plays important role in order to setup an efficient business process.
Chinese consumers take “the pursuit of an active lifestyle” to an extreme. The primary purpose of new brand is not to own that, but to declare its ownership. “Camera eats first” – popular phrase in Shanghai snobby restaurants, symbolizes well China lifestyle marketing.
Together with brand awareness digital presence set up the tone to value perception of a brand at Chinese consumers. Messaging the right message instead of just pushing products sales is crucial in tipping point sales strategy.
Enabled by digitalization, we are bringing right traffic that can be directly converted to the sales in B2C or to potential distribution network in B2B promotions.
Most B2C sales funnels for Chinese consumers operate on Chinese e-commerce platform and include Chinese acceptable payment gateways, but not always. There are eager consumers and KOC looking for special products outside China-net.
Most of our work is tailored for a specific project and brand. We do offer ready packages, but mostly as a reference and a cost benchmark. We have expertise to develop specialized tools in data collection and lead generation that helping our clients to significantly reduce customer acquisition cost (CAC). Each tailored solution is a result of close cooperation together with a client’s marketing team.
At this moment we are only having three office locations Shanghai, Bangkok and Helsinki, but we operate through big network of marketing agencies in different countries.
Partnership marketing agencies that provide full promotion services locally. Our teams are well integrated to provide the best tools to the client locally.
Our partners successfully operate in: UK, Germany, Spain, USA, Australia, India, UAE, South Africa, Brazil, Argentina. The list is on going, please contact us for local reference or to find out more about partnership program.
Our China Team concentrate on project execution, project management and marketing materials development.
Atta (Shanghai) Commerce Co., Ltd.
VAT number: 91310230MA1K10TP15
Address: Loushanguan Road 35, 6F, 121
Shanghai, 200051, P.R. of China
Phone: +86 1376 1476 942
Email: shanghai (a) chimony.com
Our Asia Pacific Team concentrate on marketing campaign, it’s strategy and customer service.
Atta Marketing (Bangkok) Co., Ltd.
Address: The Esse Asoke
378/333 Soi Sukhumvit 21,
Khlong Toei Nuea, Watthana,
Bangkok 10110 Thailand
Phone: +66 65 985 8786
Email: bangkok (a) chimony.com
Our Europe Team concentrate on marketing campaign, it’s strategy and customer service.
VAT number: FI31750824
Address: Lakkasuontie 1
02860, Espoo, Finland
Phone: +358 9 427 22 405
Email: helsinki (a) chimony.com
China Lifestyle Marketing
Chinese consumers take “the pursuit of an active lifestyle” to an extreme. The primary purpose of new brand is not to own that, but to declare its ownership. “Camera eats first!” – popular phrase in Shanghai snobby restaurants, symbolizes well China lifestyle marketing.
In contrast, there are a broad range of inspirational young consumers who are not only concerned with getting noticed, but seeking a higher purpose and more fulfilling life experiences. More millennial and zoomer generation consumers in China are motivated by opportunities to make a social impact and are environmentally conscious. Brands that align themselves with these values building communication channel with consumers including content that reflects audience on a more meaningful level.
Our China lifestyle marketing experience, shows that one of the most effective ways of relating to customers in China is to communicate with them on a deeper level: answer their questions, become their friend, thank them respond to their feedback; and take their feedback seriously when creating future content.