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We provide free consultation for companies and brands that are considering to enter China market. We want to help orienting companies to tell about opportunities as well as the limitations of the world biggest economy.
The goal of free consultation to provide companies a realistic idea of what China marketing can bring to your business and what it would take to get the desired results.
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We can only provide an advice to companies when we understand their current situation, brand values and specific goals.
There is no single right solution, but finding most optimal way to reach disired position with existing resources.
The better our team understand our client, the better can provide tailored solution for the exploration of China market or new segment of Chinese consumers.
Our clients often receive unexpected insights of opportunities within China’s market. Every success story of our clients is important part of our success.
China Lifestyle Marketing
Chinese consumers take “the pursuit of an active lifestyle” to an extreme. The primary purpose of new brand is not to own that, but to declare its ownership. “Camera eats first!” – popular phrase in Shanghai snobby restaurants, symbolizes well China lifestyle marketing.
In contrast, there are a broad range of inspirational young consumers who are not only concerned with getting noticed, but seeking a higher purpose and more fulfilling life experiences. More millennial and zoomer generation consumers in China are motivated by opportunities to make a social impact and are environmentally conscious. Brands that align themselves with these values building communication channel with consumers including content that reflects audience on a more meaningful level.
Our China lifestyle marketing experience, shows that one of the most effective ways of relating to customers in China is to communicate with them on a deeper level: answer their questions, become their friend, thank them respond to their feedback; and take their feedback seriously when creating future content.