what we
can offer

We are Marketing and Promotion Agency helping Western lifestyle brands to grow sales in China. For newcomers, we help to build China sales funnel and bring convertible traffic, as for B2C and B2B sales. For companies with Chinese operations, we offer marketing and sales promotion solutions to acquire higher market position.

360-degree services to
raise your brand sales in China

Performance orientated and results delivering
marketing and promotion agency in China.

Performance orientated and results delivering marketing and promotion agency in China.

Our Services

are focused to grow your brand’s sales in China

China Lifestyle Marketing

Our mission is to make China marketing easy for western brands and help companies in achieving their sales targets for Chinese market.

We localize sales funnels and establish digital presence for the brand. Marketing channels are carefully evaluated and established to bring convertible trafﬁc or targeted segment leads.

China Lifestyle Marketing

Main services

China Lifestyle Marketing

Our work starts from analyzing existing situation of the brand and its surrounding environment in China. We involve in decision making and forming marketing strategy. We perform dynamic market testing to current initial strategy and to evaluate future performance.

China Lifestyle Marketing

Sales Development

Full Ecommerce package. Lead generation. B2B sales. Market positioning. Agents and distributors.

Branding

Increase brand awareness. Brand localization. Brand differentiation from competition.

Social Media

WeChat, Weibo, DouYin, RED, +++. Targeted advertisements. Brand presence, seeding and followers.

Content marketing

Copywriting, graphic and video content developing. Editing and design.

Web-development

Localizing websites in China (i.e., content, hosting, ICP). Payment gateways.

Baidu Services

Search engine Ads (SEM) and SEO. Banner advertisement to specific segment.

Travelers

Targeting travelers from China (stages: planning, traveling, arrived). Chinese leaving outside China. Travel agencies.

Strategy

Competitors analysis. Segmentation. Market positioning. Media plan. Market research. Marketing strategy.

Promotion

Influence marketing (i.e., KOL, KOC, blogger). Targeted ads. Media advertisements. Offline promotions.

China Lifestyle Marketing

The best results are achieved when promotions are supported by strong digital presence and all marketing channels are jointly coordinated to perform in the sales funnel that was designed to fulﬁl expectations of strategically chosen niche segment.

China Lifestyle Marketing

Execution framework

Digital Presence

Social media presence (WeChat, Douyin, RED,Weibo, etc.)
Web presence (China hosted website with ICP)
Web and Social Media reputation
B2B marketing

China Sales

E-commerce / Sales funnel

Online marketplaces (i.e., Tmall, JD, Pinduoduo, etc.)
Social commerce (i.e., RED, WeChat, Douyin, etc.)
Brand’s sales channel (Apps, Mini-programs, Ecom-web, etc.)
Direct sales management
B2B sales channels

Lead
generation

Brand
awareness

Promotion

KOL / KOC / Influencer marketing
Social media promotions
Search engines ads (i.e., Baidu, Sogou, 360, Youdao)
Web banner ads (Partners Network)
Direct contact of generated cold leads

Research and Strategy

Market entry / New brand launch / Niche Segmentation / Sales growth / Road map /
Market research / Market testing / Marketing channel connection to sales funnel

China Lifestyle Marketing

CHIMONY Marketing Agency providing a free consultation for lifestyle brands looking to either enter China market, or to boost existing sales to a new level.

China Lifestyle Marketing

Choose Social Media
where Chinese will find your brand

Social media space in China is completely unlike western media space,
many platforms targeting specific demographics and segments.

Social media space in China is completely unlike western media space, many platforms targeting specific demographics and segments.

Digital Presence
and Brand Reputation

In a landscape with more competition, content and networks than ever, a concise strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.

The most common goals for social are increasing brand awareness and increasing community engagement. Whether you want to get conversions on your store or get more B2B orders, social media have to be considered as important steppingstone in converting mindset of your targeted audience.

Right choose of social media presence to start brand’s engagement with targeted segment is momentous for brand launch in China. It is not only important through optimal usage of available resources, but also setting the right tone with active explorers, key opinion customers (KOC) having own audience to share their experiences.

Ecommerce
Management

Where to start ecommerce in China?
On leading platfoms or directly on social media?
In which situation own ecommerce channels bring expected ROI ?

Shop Management and
Customers Acquisition

Is your Tmall/Taobao/JD shop well-organized so that potential buyers may simply locate your brand and purchase your products?

Have you optimized your store and product pages so that they rank well on Tmall/Taobao/JD ‘s onsite search engine?

CHIMONY is a leading online marketing firm in China, provides results-driven ecommerce store optimization that boosts store traffic and sales.

Cross border stores and inland China store on marketplaces require well coordinated resources to be well managed. We provide service packages to cover all responsibilities related to store management.

We specialize on generating more sales, by making store promotions, as from the traffic from the same platform, as from bring new customers from external marketing campaigns.

MARKETING
CAMPAIGNS

We are not limited to digital marketing,
Developed diverse offline event and offline-to-online (O2O) marketing campaigns,
To serve brand's need to get exposure and develop early stage loyal customer base.

Campaign Coordination
and Project management

To reach targeted segment
— one marketing campaign is enough.
To change consumer’s mindset
— several promotion campaigns will do the job.
To pull customers for go-to-action
— will require well coordinated ⁽¹⁾, purposely overlapping⁽²⁾, community engaging⁽³⁾ and creative ⁽⁴⁾ campaigns.

creative content

VISUAL

Branding is frequent mistake

Products are not just products, even in China the same is true.

Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Chinese consumers have learned to appreciate localized versions of those western brands. In contrary, there are a lot of western brands that have learned their lesson that China will not swallow another unlocalized western brand.

Interacting with brands provide experiences, and consumers are buying them with that experience in mind. Better yet, our clients together with CHIMONY team know exactly what experiences we want Chinese consumers to have when they consider a purchase. We incorporate that in re-branded new local brand.

creative content

TEXT

Content marketing and
Community engagement

Your brand’s community, customers and leads want to see valuable content from your business. The content needs to reach audience members in a way that feels natural and organic versus being interuptive.

We develop a narrative for your content — or telling a story, to make content feel more authentic, engaging, and tailored to your audience.

By attracting, engaging with, and delighting your brand’s target market, we can increase conversions, improve brand awareness, boost revenue, establish brand in market position, and more.

Gathering information,
To support quality decisions

Modern tools in gathering data and extracting accurate information,
saves resources and empowers high quality decisions.

Research and
Information services

Today’s Chinese consumers have a lot of power. They can research your brand and make purchase decisions entirely on their own.

Moreover, rather than talking to one of your sales representatives, they’re more likely to ask for referrals from their networks or read online reviews.

We must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your targeted segment.

Have your brand adapted your China marketing strategy to the way today’s consumers research, shop, and buy?

Marketing tools not bring goals,
China marketing strategy does

There are a lot of conversion promising solutions, a lot...
Results comes from fitting each action into your brand's China roadmap.

China Lifestyle Marketing

China Lifestyle

Chinese consumers take “the pursuit of an active lifestyle” to an extreme. The primary purpose of new brand is not to own that, but to declare its ownership. “Camera eats first” – popular phrase in Shanghai snobby restaurants, symbolizes well China lifestyle marketing.

In contrast, there are a broad range of inspirational young consumers who are not only concerned with getting noticed, but seeking a higher purpose and more fulfilling life experiences. More millennial and Gen-Z consumers in China are motivated by opportunities to make a social impact and are environmentally conscious. Brands that align themselves with these values building communication channel with consumers including content that reflects audience on a more meaningful level.

Our China lifestyle marketing experience, shows that one of the most effective ways of relating to customers in China is to communicate with them on a deeper level: answer their questions, become their friend, thank them respond to their feedback; and take their feedback seriously when creating future content.

360-degree services to raise your brand sales in China

Performance orientated and results delivering marketing and promotion agency in China.

Performance orientated and results delivering marketing and promotion agency in China.

China Lifestyle Marketing