We are Marketing and Promotion Agency helping Western lifestyle brands to grow sales in China. For newcomers, we help to build China sales funnel and bring convertible traffic, as for B2C and B2B sales. For companies with Chinese operations, we offer marketing and sales promotion solutions to acquire higher market position.
Our mission is to make China marketing easy for western brands and help companies in achieving their sales targets for Chinese market.
We localize sales funnels and establish digital presence for the brand. Marketing channels are carefully evaluated and established to bring convertible trafﬁc or targeted segment leads.
Our work starts from analyzing existing situation of the brand and its surrounding environment in China. We involve in decision making and forming marketing strategy. We perform dynamic market testing to current initial strategy and to evaluate future performance.
Full Ecommerce package. Lead generation. B2B sales. Market positioning. Agents and distributors.
Increase brand awareness. Brand localization. Brand differentiation from competition.
WeChat, Weibo, DouYin, RED, +++. Targeted advertisements. Brand presence, seeding and followers.
Copywriting, graphic and video content developing. Editing and design.
Localizing websites in China (i.e., content, hosting, ICP). Payment gateways.
Search engine Ads (SEM) and SEO. Banner advertisement to specific segment.
Targeting travelers from China (stages: planning, traveling, arrived). Chinese leaving outside China. Travel agencies.
Competitors analysis. Segmentation. Market positioning. Media plan. Market research. Marketing strategy.
Influence marketing (i.e., KOL, KOC, blogger). Targeted ads. Media advertisements. Offline promotions.
The best results are achieved when promotions are supported by strong digital presence and all marketing channels are jointly coordinated to perform in the sales funnel that was designed to fulﬁl expectations of strategically chosen niche segment.
Market entry / New brand launch / Niche Segmentation / Sales growth / Road map /
Market research / Market testing / Marketing channel connection to sales funnel
In a landscape with more competition, content and networks than ever, a concise strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.
The most common goals for social are increasing brand awareness and increasing community engagement. Whether you want to get conversions on your store or get more B2B orders, social media have to be considered as important steppingstone in converting mindset of your targeted audience.
Right choose of social media presence to start brand’s engagement with targeted segment is momentous for brand launch in China. It is not only important through optimal usage of available resources, but also setting the right tone with active explorers, key opinion customers (KOC) having own audience to share their experiences.
Shop Management and
Is your Tmall/Taobao/JD shop well-organized so that potential buyers may simply locate your brand and purchase your products?
Have you optimized your store and product pages so that they rank well on Tmall/Taobao/JD ‘s onsite search engine?
CHIMONY is a leading online marketing firm in China, provides results-driven ecommerce store optimization that boosts store traffic and sales.
Cross border stores and inland China store on marketplaces require well coordinated resources to be well managed. We provide service packages to cover all responsibilities related to store management.
We specialize on generating more sales, by making store promotions, as from the traffic from the same platform, as from bring new customers from external marketing campaigns.
and Project management
Branding is frequent mistake
Products are not just products, even in China the same is true.
Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Chinese consumers have learned to appreciate localized versions of those western brands. In contrary, there are a lot of western brands that have learned their lesson that China will not swallow another unlocalized western brand.
Interacting with brands provide experiences, and consumers are buying them with that experience in mind. Better yet, our clients together with CHIMONY team know exactly what experiences we want Chinese consumers to have when they consider a purchase. We incorporate that in re-branded new local brand.
Your brand’s community, customers and leads want to see valuable content from your business. The content needs to reach audience members in a way that feels natural and organic versus being interuptive.
We develop a narrative for your content — or telling a story, to make content feel more authentic, engaging, and tailored to your audience.
By attracting, engaging with, and delighting your brand’s target market, we can increase conversions, improve brand awareness, boost revenue, establish brand in market position, and more.
Today’s Chinese consumers have a lot of power. They can research your brand and make purchase decisions entirely on their own.
Moreover, rather than talking to one of your sales representatives, they’re more likely to ask for referrals from their networks or read online reviews.
Have your brand adapted your China marketing strategy to the way today’s consumers research, shop, and buy?
Chinese consumers take “the pursuit of an active lifestyle” to an extreme. The primary purpose of new brand is not to own that, but to declare its ownership. “Camera eats first” – popular phrase in Shanghai snobby restaurants, symbolizes well China lifestyle marketing.
In contrast, there are a broad range of inspirational young consumers who are not only concerned with getting noticed, but seeking a higher purpose and more fulfilling life experiences. More millennial and Gen-Z consumers in China are motivated by opportunities to make a social impact and are environmentally conscious. Brands that align themselves with these values building communication channel with consumers including content that reflects audience on a more meaningful level.
Our China lifestyle marketing experience, shows that one of the most effective ways of relating to customers in China is to communicate with them on a deeper level: answer their questions, become their friend, thank them respond to their feedback; and take their feedback seriously when creating future content.